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U2 Announces ‘Innocence + Experience’ 2015 North American/European Tour Dates, Presales

Posted by gpadmin On December - 3 - 2014


u2worldtour2015After months of speculation, Billboard has learned that U2 will announce 44 shows in 19 cities from its upcoming arena tour today, the U2 Innocence + Experience Tour 2015, beginning in May. The first shows will be May 14-15 in Vancouver, B.C., with the first leg to include 22 initial shows across North America, followed by 22 more in the U.K. and Europe. The tour is produced by Live Nation's Global Touring division, led by Arthur Fogel, president of Global Touring and chairman of Global Music for Live Nation. To begin the tour, which is in support of U2's album Songs Of Innocence, the band will play six cities in North America (three in Canada, six in the U.S.), and 10 cities in the U.K. and Europe, beginning Sept. 4 in Turin, Italy. All of the tour stops are at least doubles, with four shows announced for the Forum in Los Angeles, Madison Square Garden in New York, and the O2 in London. A Nov. 16 bicycle accident that seriously injured frontman Bono did not delay the start of the tour, which has long been slated to begin in the spring of 2015.
Paying fanclub members get 1st crack at tickets on Dec. 4, and tickets for the general public go up on Dec. 8. There may be another presale in between those two dates, so check back.
While only the first leg of North America, the U.K., and Europe will be announced out of the gate, when it comes to U2, the world is their oyster, and it would be not out of the question for the tour to run as long as three years, most likely returning to North America and U.K./Europe second runs, along with visits to Asia, South America, the Middle East, Eastern Europe, Australia, and other territories, depending on how long the band wants to work.
U2 is the top touring act in the world, having moved 22.8 million tickets to 625 shows that grossed $1.5 billion at the box office in the past 30 years, according to Billboard Boxscore. The band's last tour, U2 360 in 2009-2011, was the biggest tour in history, with 110 shows that grossed $736.4 million and moved 7.2 million tickets, both all-time records. With so many multiples on the upcoming tour, U2 could conceivably approach those 360 numbers with Innocence + Experience, but it would seem unlikely they could surpass them, given the huge stadium capacities on 360, and it does seem the goals are different this time around. Innocence + Experience will find U2 returning to the relatively intimate confines of arenas for the first time since the Vertigo tour in 2005-2007, which grossed $389 million, according to Boxscore. On 360, U2 played only stadiums, but, rather than relating to demand -- 360 sold every ticket in every city in a stagnant concert market -- the move to arenas is likely driven
more by aesthetics.
U2 is one of the very few bands capable of selling out stadiums around the world, but the band is a product of arenas, with those venues proving a fitting showcase for U2 since they first rose to that level 30 years ago. After the enormity and spectacle of 360, it has long been thought that the band would scale things back on their next run, and indoor arenas serve the introspective, personal nature of the music on Songs Of Innocence.
U2 breaks new concert production ground on every tour, often with elements which later become widely adopted by the industry, and Innocence and Experience will be no exception. As with "the claw" staging that stunned on the 360 tour, this arena production will feature its own innovation, with the staging in the middle of the bowl and spanning the length of the arena floor. U2's typically eye-popping video elements (as in the video cylinder that awed on 360) will have a giant double-sided screen running above the stage.
The tour will also be conceptually unique in terms of the music. Routing shows that the cities are all booked in multiples of two dates in each market, which is no accident. Though the concept is being refined, it is believed that the band will be performing two different shows in each market on consecutive nights, built around the "innocence + experience" theme. That said, all tickets will be sold as individual night tickets, with no package deals. Arenas will be sold to full capacity, with views of the stage from all angles. Scaling follows the historical U2 model, with floor tickets priced at $65, prime seats priced at $250-$275 (depending on the market), scaled all the way down to a significant number of seats priced at $30.
At this stage, the only corporate partner is UPS, which will be U2's "official logistics partner" on the tour. This partnership is designed to help defray freight and transport costs, allowing the tour to move the massive production more cost-effectively, particularly on an international level.

NORTH AMERICA 2015
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May 14th Vancouver, BC, Rogers Arena
May 15th Vancouver, BC, Rogers Arena
May 18th San Jose, CA, SAP Center at San Jose
May 19th San Jose, CA, SAP Center at San Jose
May 22nd, Phoenix, AZ, US Airways Center
May 23rd, Phoenix, AZ, US Airways Center
May 26th, Los Angeles, CA, Forum
May 27th, Los Angeles, CA, Forum
May 30th, Los Angeles, CA, Forum
May 31st, Los Angeles, CA, Forum

June 12th, Montreal, QC, Bell Centre
June 13th, Montreal, QC, Bell Centre
June 24th, Chicago, IL, United Center
June 25th, Chicago, IL, United Center

July 6th, Toronto, ON, Air Canada Centre
July 7th, Toronto, ON, Air Canada Centre
July 10th, Boston, MA, TD Garden
July 11th, Boston, MA, TD Garden (4 dates rumored for Boston)
July 18th, New York, NY, Madison Square Garden
July 19th, New York, NY, Madison Square Garden
July 22nd, New York, NY, Madison Square Garden
July 23rd, New York, NY Madison Square Garden

EUROPE / UK 2015
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Sep 4th, Turin, Italy , Pala Alpitour
Sep 5th, Turin, Italy, Pala Alpitour
Sep 8th, Amsterdam, The Netherlands, Ziggo Dome
Sep 9th, Amsterdam, The Netherlands, Ziggo Dome
Sep 16th, Stockholm, Sweden, Globe
Sep 17th, Stockholm, Sweden, Globe
Sep 24th, Berlin, Germany, O2 World
Sep 25th, Berlin, Germany, O2 World

Oct 5th, Barcelona, Spain, Palau Sant Jordi
Oct 6th, Barcelona, Spain, Palau Sant Jordi
Oct 13th, Antwerp, Belgium, Sportpaleis
Oct 14th, Antwerp, Belgium, Sportpaleis
Oct 17th, Koln, Germany, Lanxess Arena
Oct 18th Koln, Germany, Lanxess Arena

Oct 25th, London, UK O2
Oct 26th, London, UK O2
Oct 29th, London, UK O2
Oct 30th, London, UK O2

Nov 6th, Glasgow, UK, The SSE Hydro
Nov 7th, Glasgow, UK, The SSE Hydro
Nov 10th, Paris, France, Bercy
Nov 11th, Paris, France, Bercy
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